After the rough start the Playstation 3 had with its initial release, and a diversified market which was changed by the introduction of the ‘Causal Gamer’, Sony have returned to pole position in New Zealand, declaring it a ‘Playstation Nation‘ through a press release to market earlier today.
According to data from NPD Group Australia, PlayStation has maintained the market leadership in sales value for the total interactive entertainment category which includes hardware, software and peripherals; a position it has held for over 10 years. For the third year running, the PlayStation 3 was the number one selling home console in 2013. Following the much hyped next-gen console battle at Christmas, SCENZ can reveal that the PlayStation 4 took the lead at launch and to date continues to be the highest selling next generation console, which shows through the retail market where the unit has been selling out shipments since release.
SCENZ secured the results following a hugely successful 2013 which included the release of hit titles The Last of Us along with the latest installment of the Gran Turismo franchise, Gran Turismo 6 for PS3 and, of course, the release of the brand new PS4 system in November.
“It has been an enormous 12 months for PlayStation in New Zealand,” says David Hine, Sales and Marketing Director, Sony Computer Entertainment New Zealand. “These results in 2013 not only truly underpin New Zealand as a PlayStation Nation, but also the strength of the individual platforms we have. For PS3 to perform so well, nearly seven years after its launch, is testament to the features, entertainment services and quality gaming titles delivered throughout its life-cycle and in 2013.”
“The arrival of PS4 at the end of 2013 has further strengthened PlayStation’s position with Kiwi gamers. PS4 has been a phenomenal success in New Zealand; a story that is replicated around the globe. As the world’s most powerful home console, PS4 clearly represents the next generation in gaming. It is the best place to play.”