I think I was already sold into the Blair Witch solely for the excellent marketing plan they made for the film.
Originally touted as a film called The Woods, it was later revealed at this year’s San Diego Comic-Con that The Woods were in-fact that of the Blair Witch, blasting the original faux-documentary back into the social lexicon.
Released in 1999, The Blair Witch Project ripped apart the Box Office with its horribly shot footage and leaky noses that scared people with mysophobia.
Also inducing a fear of corners and twig statues into many, the series went on to produce the stunningly bad Book Of Shadows: Blair Witch 2, and was stuck with the label of “that one film that scared the jeebers out of you because you were probably 10 and didn’t know better”.
But with the Director of You’re Next and The Guest (Adam Wingard) on-board, can the Witch Of Black Hills get her grainy horror mantle back?
Four College students enter the Black Hills Forest in Maryland to see if the disappearance of James’ sister Heather is connected to the Blair Witch.
As night falls, the students realize the legend is all too real after they are visited by a menacing presence.
“Build Ups” is a coined term I recently learned the meaning of.
I think I understood the gist of it, but like any good thing, a little bit of clarity goes a long way.
To “build up” is to create anticipation on an immense scale. Typically the outcome of “build ups” is something negative, largely due to the duration of said “build ups” being concluded by a lack of follow-through.
To surmise, you do not want to be “build ups”.
The interesting thing though, is Blair Witch uses this really well. Trusting the audience to understand the horrors to come due to the franchise’s status is smart, as the first part of the film is a wild ride coated in normalcy.
“THEY’RE GOING CAMPING. F**K.”
Any normal thing taking place during this part for me was horribly frightening, simply because you couldn’t be too sure of what was coming.
And what was coming is SO. DAMN. GOOD *insert clap emoji*
With the Hero Group consisting of 4 students that largely resemble the originals, they are also joined by 2 outsiders that provide more background to the lore. Retreading the franchise in a way similar to Star Wars: Episode VII, I found this far more engaging simply because I actually understood why the Witch IS the Witch.
Along with not only tidying up the lore, aligning the film with our age in time means modernised technology. While returning to the previous DV Camera technology used in the original through use of the supporting cast, the leads roll around with full HD gear that comes in DSLR, GoPro, Ear and Drone form.
Does this mean we see the Witch?
Well you’ll have to watch to find out, but it definitely means we see something akin to the famous leaky nose scene but in FULL HD GLORY.
Ultimately that’s my one place I find flaw with the film. Being able to emote and act in the first person is tough, and it’s slightly jarring in some respect. While the cast did an amazing job with it (especially if you place them next to Project), that’s where you’ll find your disconnect.
Wingard though, finds some ingenious ways to bring it back to a more horror-movie like feel, with the tunnel scene being ESPECIALLY terrifying.
Overall, throwing tents for good measure, the Blair Witch is back and baby, where we’re going, we don’t need roads (this will make sense after you see it, which you should).
I'M STILL FIZZING ABOUT THIS FILM, AND MORE FUN HORRORS LIKE THIS PLEASE