What’s Better Than A Normal Day? ALIEN DAY!


Why have a normal day when you can have an ALIEN DAY, right?

Returning on April 26th with its nod to planet LV-426 from the iconic ALIEN films; the countdown toward the highly anticipated ALIEN: CONVENANT from Ridley Scott’s continues, with a range of activities for fans while they await the release of the film on May 11th in New Zealand!


Hoyts, Event Cinemas and several independent cinemas will screen the original ALIEN for one night only on April 26th!
Fans will receive a commemorative ticket to mark the day and also get the chance to win one of 100 Golden Tickets to ALIEN: COVENANT (ed. hey, I don’t know what it means either, BUT GOLDEN TICKETS!).

As of today (April 4th), cinemas currently participating are:

Hoyts: Sylvia Park, Botany, Wairau Park, Metro Hamilton, Riccarton

Event Cinemas: Queen St, Westgate, Manukau, St Lukes, Albany

Independent: Gisborne, Nelson, Sumner, Paradiso Wanaka, Timaru, Tokoroa, Te Awamutu, Roxy Wellington, Oamaru, Devonport

And tickets can be booked here!


There’s a whole host of Global activities that are going to take place!

Cast members from ALIEN: COVENANT will join fan-focused festivities including a live streaming event, an interactive trivia challenge, worldwide screenings, all-new product launches, special reveals and more!

  • An ALIEN DAY live-streaming event at Fox Studios in LA will be live from 5 a.m. April 27th, NZ time across all ALIEN social channels and on the newly launched ALIEN Universe Hub!

    Fans will get the opportunity to ask the cast questions in an online Q&A, as well as see multiple behind-the-scenes segments of the new film!

  • The “MU/TH/UR of all ALIEN Trivia Challenges” will be live for only 24 hours on the Alien Universe Hub on Alien Day!

    Unveiling a new quiz every 4 hours and 26 minutes, fans will have to answer a series of rapid-fire questions for the chance to win a VIP trip to Ridley Scott’s upcoming Imprint Ceremony at the TCL Chinese Theatre in Hollywood! Oh, and there’s totally more prizes in case you don’t win that one.

  • Finally submissions for a Fan Art Contest are now open at the Alien Universe Hub.

    The winning artwork will be transformed into a LIMITED EDITION Premium T-Shirt available with the purchase of the ALIEN: COVENANT on Blu-Ray or 4K Ultra HD Blu-Ray; Available Exclusively through Wal-Mart stores and Walmart.com. Pre Orders will start on May 20th, NZ time.

Of course more is set to come, so stay tuned for product announcements, limited edition releases and exciting unveils that will take place over the coming weeks and throughout the theatrical release of ALIEN: COVENANT!

Oh, and keep a look out for a special ALIEN DAY broadcast message from Madame Tussauds with further details of a terrifying arrival at one of their iconic locations this Summer…

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