Marketing is a weird multipurpose thing.
An event’s origins and birthplace become irrelevant if its marketability becomes larger than it.
This is what BLACK FRIDAY has become.
A name given to the shopping day after Thanksgiving, it became known as BLACK FRIDAY due to the volume of shoppers creating traffic congestion and/or accidents, along with the rise of violence in said shopping locations.
Yes. People started straight-up shanking each other over bargains.
What feels like a bat-sh*t time to be a shopper, the sheer FOMO of this rubbed off on the world. Everyone needed these bargains. Everyone CRAVED these bargains. You know, regardless of the large economic differences between countries.
BLACK FRIDAY now clouds New Zealand annually toward the end of November. I think that’s when Thanksgiving is, which also means it’s taking place this week.
To celebrate, New Zealand’s biggest impartial product comparison site, PriceSpy, has hit us with a give away! We’ll be giving away what it predicts will be the top two most searched for games on the day.
“Black Friday last year provided some fantastic savings for gamers searching out early Christmas gifts” says Liisa Matinvesi-Bassett, New Zealand’s country manager for PriceSpy.
“PlayStation games for example appeared to provide the biggest overall number of discounts – with 54% of products being lowered in price”.
“Buyers should, however, still be aware, as 15% of this same range was also found to have increased in price on Black Friday”.
THAT’S THE MAGIC OF MARKETING FOLKS.
Despite this epic rise in popularity, reflected with an 108% increase in users visiting PriceSpy on the day since 2015, it can’t beat Boxing Day. Boxing Day remains the nation’s favourite shopping day, but this gap is closing.
And so is this article!
You can find the entry form below, and this closes at 1PM on the 29th of November, 2019.